Public School vs. Homeschool For the ADD Child Essay

Homes schooling versus public schooling is a difficult decision when deciding what would be most beneficial for a child with a developmental disorder like Attention Deficit Disorder. The contrasts of home schooling to public schooling are in structure, socializing and behavioral expectations. These areas are often the core issues that a child with A.D.D. in the public school system will struggle with. Although home schooling does offer flexible structure it does not allow for as many social opportunities nor does it allow room for the child to meet the behavioral expectations of many other authority figures. The structure in a classroom requires a child to be attentive and adapt to the situation presented. This can be frustrating†¦show more content†¦As strange as it sounds that an A.D.D. child would prefer this kind of environment to learn in it is actually mentally stimulating for an A.D.D. child and after the chaos subsides it can actually produce a calming effect. Hom e schooling can be monotonous for a child like this and the boredom often results the inability for the teacher/parent to maintain any structure at all. The social aspect of public schooling compared to home schooling has major contrasts as it is difficult to make time for social activities after taking the time to prepare for the next day of lessons, give some of your time to the rest of your family, and taking care of household chores. Public school provides social interaction all day long and the relationships that develop mean weekend invites to birthday parties or plans to hang out with friends. There is not as much opportunity for socializing when the child is mostly in the home all the time and I found after a while this became boring as well which overflowed into the behavioral issues. Children with A.D.D. often have difficulty forming friendships because, on one hand they are happy and energetic. However, they can be quite controlling and demanding. Therefore, what better p lace for a child with A.D.D to learn from example than with a boat load of peers who will let him know when they are getting annoyed. Over all the most difficult part ofShow MoreRelatedReasons For Mandatory Immunization Records1850 Words   |  8 Pagesstudent changes school districts. That is, just changing schools within a district does not require the student’s parent/guardian to provide immunization records. Endorse the incendiary legislation, Governor Jerry Brown signed into law last month an order to attend public or private school, regardless of their parents personal or religious beliefs. Still, opponents say the bill will be a hardship on many parents whose unvaccinated kids now can only attend private home schools or learn throughRead MoreAutism Is A Mental Deficit1778 Words   |  8 Pagesbeing able to sit down for long periods of time. Autism is not a disorder that only happens within childhood, autism is a permeant disorder that the child must learn how to cope with over a time period. Parents with autistic children should evaluate all sides of an ASD child’s learning environment and whether he or she should be homeschooled or in school. This is an important topic because there are so many parents and teachers dealing with children with autism and wrecking their brain to figure what’s

Bettering Higher Education Essay example - 2120 Words

My academy experience to date has made me aware of issues in higher education that I want to explore further. Ultimately my goal is to better understand the critical issues in higher education and be able to influence change for the betterment of the academy as well as the students who are and will be participating in it. During my years at Babson College I have effectively generated change. I accomplish this by leading and participating in the practice of process development and improvement as it pertains to, event planning, data planning, inquiry outreach, and new program roll-out within Graduate Admissions. The practice of change management relates to larger higher education issues because it is needed in for the continued†¦show more content†¦The new technology has now become an integral part of the Graduate Admission’s culture and has allowed the recruiters to be more purposeful in their recruiting efforts. Additionally, I have discerned that once strategic changes provide a positive impact on the stakeholder’s efforts and responsibilities, they are more willing to embrace the new practice. Further, I realized that trust is always an important factor in the success of any project. During the project, as the trust grew the apprehension lessened. On a broader subject related to change, I also directed a Babson diversity initiative related to staff, faculty and student recruitment and retention and recognize that diversity is an issue in higher education that many institutions are grappling with. In March 2009 I was appointed to serve as a member of the Council for Inclusiveness and Community as well as the co-Chair of the Recruitment and Retention Committee. This Council and Committee were formed to create a more inclusive, diverse community on Babson College’s campus. I was very excited about this added exposure. Being actively engaged in the Council has and will enable me to influence change, this time on a larger campus-wide scale. To date I have collaborated with the Graduate School stakeholders (Admissions Director, Career Office Director, Student Affairs Director and Marketing Director) to identify 75 diversity initiatives that need to be addressed.Show MoreRelatedCan A College Education Cut the Risk of Living in Poverty? Essay1127 Words   |  5 PagesCan a college education cut the risk of living in poverty? Poverty has tremendously increased because The United States recently entered a recession in December 2007. The loss of jobs, health benefits and higher cost of living affected the nation and citizens struggling to avoid poverty. In such a competitive environment, a college education increases self-value and opportunity. America’s current depression tremendously affected the nation with the rise in poverty, unemployment, and loss ofRead MoreGraduation Speech : College Education1689 Words   |  7 PagesIt has become apparent now more than ever that having a college education is an unavoidable requisite in order to better ourselves. Every year thousands of students graduate high school and start to enroll in college. Another key factor in the decision towards obtaining a college degree is the example the young student saw at home; however, not all of the young students entering college come from a family with college graduate parents, which can play as a huge motivation in their path toward theirRead MoreProblems Within Education Today s Education Essay1728 Words   |  7 PagesProblems Within Education Today For my extra credit assignment I would like to research, and write about the problems in education today. According to chapter eight in the book, worldwide one in five adults can not read or write, two thirds of them being women. The problems we are facing in education can be linked to other social problems such as poverty or unemployment, seeing that those who graduate college make up twenty percent of the unemployment rate, compared to the forty percent of the unemploymentRead MorePositive Impact Of Higher Education On Education979 Words   |  4 PagesIndividual There are many individuals now studying at higher education institutions, such as university, and benefitting both financially and health-wise. The increased wage and job opportunities afforded to university and college graduates are one of the positive impacts that higher education provides individuals. A report by Baum, Ma Payea (2013) finds that on average those who complete a college degree earn on average 14% more than those who have completed study at a high school level. It isRead MorePaying For A Higher Education871 Words   |  4 PagesPaying For a Higher Education There are over two hundred and fifty five worldwide childbirths per minute, and almost fifty seven percent of those who are born will not be able to use their own money to pay for college (Central Intelligence Agency 2). College is a very important aspect of life today. Each year things change in this world. Post-Secondary education is becoming a major requirement with most jobs today. Whereas in the past, post-secondary education was not as prevalent. Many studentsRead MoreIs the Price of Education Worth the Cost? Essay743 Words   |  3 Pagesa certain degree, what they did not inform me of was just how costly my dreams could be. I am not alone in the degradation of dreams due to the expense of higher education. As I think about what I am pursuing now, I wonder as to what my life would look like if post secondary education were free, or even much more affordable. Higher education is the social norm in 21st century America. Kids are expected go to school for thirteen years, graduate, and go to college. Most four-year degrees at any universityRead MoreIs College Tuition Really Too High?998 Words   |  4 Pagesopinion based on how they plan to fix this issue. There are many reasons to worry about the rising cost of tuition; The industry of education makes up a large part of our economy. It’s difficult for young adults to see this though, the predominant factor in selecting a school includes the large and intimidating price tag, but there are varying qualities in education, from community to Ivy League schools. The amount of aid that students receive also vary depending on what attributes a student canRead MorePost Secondary Education : An Example Of Dedication, Work Ethic, And Self Motivation For A Better Life Essay1280 Words   |  6 Pagessupport† (National Center for Education Statistics, 2008).This quote difinitively provide s the necessary information regarding attending post-secondary education. Even though this quote also seems very logical, it proves to be a breaking point for Americans in their decision to attend a post-secondary education college or technical school. Important matters regarding post-secondary education are very simplistic, such as raising Americans economic status, and bettering one’s stereotypical educationalRead MoreWhat Are You Doing Here By Mark Edmundson779 Words   |  4 PagesAmerican society, higher education has become the standard and all over the country young people are being told just how important and necessary this extended learning is. The question is: why? Mark Edmundson, author of â€Å"Who Are You and What Are You Doing Here?†, tackles this question with full-force in his essay about making the most of your college learning. Within the essay, Edmundson’s purpose is to inspire a new way of thinking for students just beginning their college e ducation. He gives the readersRead MoreStudent Loans : The Good, The Bad, And The Ugly899 Words   |  4 Pagespeople are aware that federal student loans are a type of financial aid that must be repaid to the federal government, unlike grants or scholarships. Federal student loans are administered by the United States Government by way of the Department of Education. These loans can be directly made to the student, or to the parents of the student. Students have two choices: Subsidized and Unsubsidized loans. Parents have the option to take out a loan on the students behalf, this is called a Parent PLUS loan

Triangle Fire Free Essays

The Triangle Shirtwaist Factory fire was an event that held relevance in American history. On March, 25, 1911 at approximately 4:40 PM a fire broke out in the company’s factory in New York City which was the deadliest industrial disaster. 147 workers died in that incident, they either died from the fire or Jumped from the window. We will write a custom essay sample on Triangle Fire or any similar topic only for you Order Now It was considered the most tragic fire incident in New York City. The fire led to legislation requiring improved factory safety standards and helped spur the growth of the International Ladies’ Garment workers’ Union, which fought for better and safer working conditions for sweatshop workers in that industry† (Wikipedia) To a large extent, the Triangle Shirtwaist fire brought about many strikes and was a disaster that still lives among us (affecting us nowadays). This disaster then again lives with us for good. It will remind us for whom we have neglected upon. This way we can support the working world, as we will get the same sociability from them and others by cooperating. The fire that occurred was in many ways a disaster. However many people throughout the world especially workers), are thankful that it led to realizing the lives of the poor workers throughout the country. The fire occurred due to the poor and unsafe working condition in the factory. The Shirtwaist Factory was located on the Asch Building in Manhattan. The working area was crowded with young workers. There were about 500 workers on the top three floors. On the ninth floor, there were approximately 288 machines and 308 employers. The machines took up a lot of space in the room, so they were all close to each other. The investigation reported that the greatest umber of death occurred on the ninth floor. Also, the area was unclean due to the fact that it is a garment factory which there was pieces of cloth scattered on the floor. some workers had no time to escape. Also, the doors were locked to prevent the workers from stealing and leaving early. In my opinion, the Triangle Shirtwaist Factory lacked of safety and cleaning environment. This was hundreds years ago, that’s why it lacked of firefighting equipment because back in the day, things were different. Thus, all factories lacked of safety conditions. However, the fire marshal concluded hat cigarettes caused the fire. They could be wrong. This incident happened on a pay day where they were about to leave. What if someone deliberately set the fire to the factory? The pay rates were very low and they worked very long which I think they hated it. The owners, Blanck and Harris were not found guilty. â€Å"l believed that the door was locked at the time of the fire. But we couldn’t find them guilty unless we believed they knew the door was locked. † I would have to say that the verdict on this particular case was a poor one, because the managers and owners were careless. USA lost 146 lives, because the managers and owners were lazy, a factory was burned down. Thus, the owners were only concerned about their well-being; USA suffered one of the worst factory fires of all time. Actually, it was the worst. In my opinion, the owners should have been guilty as charged, and should have been sentenced to Jail for a very long time, and perhaps death sentence. By looking at the list of victims, why would they hire teenager girls to work at an unsafe factory? Here is some list of victims who were identified: â€Å"Bellota, Vincenza, 16, asphyxiation/burns, Brodsky, Ida, 6 (Identified by her cousin), Maltese, Rosia, 14, asphyxiation/burns. Identified by her father (Wikipedia) it is wrong to hire girls at age of 14-16 to work long hours. The fire could have been prevented with the knowledge and procedures we use today. Like a fire alarm in the factory or firefighting equipment to stop the fire. Also, enough exit doors because having one exit door is not good because people will be pushing, etc. to get out. They should have made the room bigger so that it wont be crowded with workers. It is hard to keep an eye on workers if it is crowded, so a bigger room with ewer workers would have been better. Because of this incident, the safety standards have changed significantly such as better firefighting equipment, fire alarm, and helicopter. Now there are more exit doors which can only be used as an emergency and if you intend to go through that door, the fire alarm will turn on. All factories are safe, thus, now there’s a trainer to teach new hired on how to be safe, etc. All factories are very strict, so there are usually 2-3 supervisors watching the workers. The owners of the company are responsible for the workers, especially a physical Job. How to cite Triangle Fire, Papers

Abstract Paper of Winter Vivaldi free essay sample

Abstract Yuk Ixia Throughout centuries, the four seasons by Antonio Valid have been very famous and well-known by people who are obsessed with Western art music all over the world. Most people have heard of Antonio Vivaldi music concerto spring, but not really familiar with the rest of the three seasons: summer, fall, winters. In my knowledge, I think that the winter one is most interesting concerto out of four seasons. The paper compares the win « concerto with the other three season ofVivaldi music. Who did Vivaldi name it as winter but not spring, summer either fall. His music can magically deliver pictures into ones mind while listening. In spring allegro, the retooling is very magnificent and graceful which makes me filled with vitality and happiness because of the delightful rhythm throughout the spring movement. Summer concerto kind of makes me feel sleepy and being lazy. Summer allegro non molt sketches a contours of a very hot and lazy summer. We will write a custom essay sample on Abstract Paper of Winter Vivaldi or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the latter Alfa, the rhythm turns to be fast and anxious which hints that a rainstorm Is coming. The fall concerto depicts a rejoice scene. Its a harvest season, farmers are very happy and busy gathering In the crops. Then the winter Allegro, the rhythm sounds very cold and heavy. I could feel the coldness and biting wind in winter and white snow is lust never going to stop. I can sense all these from Vivaldi winter concerto. This paper is going to explain the detail of the major differences from winter concerto and the other seasons.

6 Easy Steps to Finding Career Success

6 Easy Steps to Finding Career Success We all know what it’s like to want to succeed, but feel as though we’re just not cutting it. Here are six proactive things you can do to get over your fear of being rejected and focus on building momentum in the long term. Step 1:  Get used to hearing â€Å"no†Don’t take things personally. Rejection is part of the normal rhythm of a career. People say â€Å"no† all the time, for a wide variety of reasons. It’s not all about you!Step 2: Turn a negative into a positiveSometimes not getting what you want is for the best. You may be disappointed now, but you never know how you’ll feel in a few months or years. Not getting that promotion or that new job might actually be the best thing for you. Give your future self the chance to be grateful.Step 3:   Use rejection as a reason to take more risksThe trick to getting over rejection is actually getting rejected more. You’ll never get a â€Å"yes† if you don’t ever ask the question. After that, it’s just a numbers game! Getting used to the â€Å"nos† will make the time between the ‘yeses† all the sweeter.Step 4: Show off your drive and ambitionBe proactive. Focus on the things you can do to improve your odds. Ask for leads, cross things off your to-do list, and stay ready. Make as many pitches and proposals as you can. You’ll start to notice that every rejection  is still a stepping stone to your ultimate goal!Step 5:  Pay attention to the slightest progressMaking daily progress is immensely satisfying, particularly when your work and goals are meaningful. And it pays off. Behavioral psychology research suggests that improving every single tiny thing by the tiniest 1% can make an enormous difference over time. Consider every increment a building block for building your best and brightest future.Step 6: Take small steps towards your goalsSuccess cannot happen overnight. It’s important to take small steps in the right direction, and to keep taking those steps. Make a daily commitment to yourself, and continue choosing to work towards your goals. You’ll get there much faster and enjoy the road a whole lot more.

Free Essays on First Impressions Can Last Forever

In Various works of literature, marriage is a major focus in relation to the theme. In the novel Pride and Prejudice, by Jane Austen, marriage is an important role in relation to the different themes. The relationship between Darcy and Elizabeth was based on first impressions that were solely not true. Inside they loved each other, but Darcy’s pride and Elizabeth’s prejudice caused issues with them ever getting married. The pride that Darcy demonstrated was nothing compared to the first impressions on himself. The ladies though highly of Darcy, up until he began to speak. Austen writes, "The gentlemen pronounced him to be a fine figure of a man, the ladies declared he was much handsomer than Mr. Bingley, and he was looked at with great admiration for about half the evening, till his manners gave a disgust which tuned the tide of his popularity; for he as discovered to be proud, to be above his company, and above being pleased; and not all his large estate in Derbyshire could then save him from having a most forbidding, disagreeable countenance, and being unworthy to be compared with his friend" (58). After they figured out the personality of Darcy, everyone’s impression went downward. He wasn’t the man they though he was. Darcy never wanted to meet anyone new. He was a proud man that looked upon anyone of lower class. No matter what the situation. Darcy hid his true feelings because his pride overcame him. As for Elizabeth, the same situation applies. Except her pride didn’t overcome hey. It was her prejudice towards Darcy and the way acted. Not only did his actions make her that way, but outside sources also contributed. Wickham told her many lies about Darcy, which helped to give Elizabeth the impression she had on Darcy. But most of all she was so blinded by what she had been hearing, that she didn’t realize the happenings around her. In the novel, realization became more obvious. Darcy and El... Free Essays on First Impressions Can Last Forever Free Essays on First Impressions Can Last Forever In Various works of literature, marriage is a major focus in relation to the theme. In the novel Pride and Prejudice, by Jane Austen, marriage is an important role in relation to the different themes. The relationship between Darcy and Elizabeth was based on first impressions that were solely not true. Inside they loved each other, but Darcy’s pride and Elizabeth’s prejudice caused issues with them ever getting married. The pride that Darcy demonstrated was nothing compared to the first impressions on himself. The ladies though highly of Darcy, up until he began to speak. Austen writes, "The gentlemen pronounced him to be a fine figure of a man, the ladies declared he was much handsomer than Mr. Bingley, and he was looked at with great admiration for about half the evening, till his manners gave a disgust which tuned the tide of his popularity; for he as discovered to be proud, to be above his company, and above being pleased; and not all his large estate in Derbyshire could then save him from having a most forbidding, disagreeable countenance, and being unworthy to be compared with his friend" (58). After they figured out the personality of Darcy, everyone’s impression went downward. He wasn’t the man they though he was. Darcy never wanted to meet anyone new. He was a proud man that looked upon anyone of lower class. No matter what the situation. Darcy hid his true feelings because his pride overcame him. As for Elizabeth, the same situation applies. Except her pride didn’t overcome hey. It was her prejudice towards Darcy and the way acted. Not only did his actions make her that way, but outside sources also contributed. Wickham told her many lies about Darcy, which helped to give Elizabeth the impression she had on Darcy. But most of all she was so blinded by what she had been hearing, that she didn’t realize the happenings around her. In the novel, realization became more obvious. Darcy and El...

Medicare Advantage Insurance plans can be confusing. How can families Essay

Medicare Advantage Insurance plans can be confusing. How can families choose the proper plan - Essay Example 330), and it introduced the concept of geography as an important factor in determining the correct health care plan. Much research has been done in the area of choice of the appropriate plans, as they illustrate the difficulty of choosing and the tendency to focus on easily available, invariant components of prices (Kling et al.). There are several examples, such as the research made by Choi et al, when fund fees weren't minimized in an experiment using mutual funds prospectuses. A research performed by Kling et al. showed that the majority of seniors are not particularly well informed about drug plans or particularly diligent users of information sources but was content with their costly choices. In their comparison group, more than 70 percent underestimated their potential savings. This clearly shows the necessity of clearly presenting information and rationally choosing the appropriate program to fit the needs of the customer. It is difficult to decide the most appropriate program that will balance the Medicare copayments with the person's own financial state. However, there are certain principles that can be followed to assure that an appropriate aspect of Medicare to be chosen. A person, first and foremost, should purchase a policy that covers all the deductibles and copayments for hospital and doctor bills, which means that the person will have to pay only what Medicare does not reimburse the provider for, and it limits the expense to relatively minor items (with the exception of nursing home care). The policy should also cover the skilled nursing facility co-payment for days 21 through 100 (Inlander, p. 104). A person should also look for policies that cover physician charges in excess of the Medicare-approved charge. Policies that cover these expenses should pay at least 80 percent of the excess fee up to the full balance billing limits for nonparticipating doctors. This offers further protection fro m large out-of-pocket expenses, which already cost Medicare beneficiaries billions of dollars each year. One should also remember to always use a participating physician in the Medicare program although this is not always possible. However, a directory of doctors who accept assignments from Medicare can always be found at the social security offices. Negotiations with the nonparticipating physician and ask him to accept the Medicare-approved payment. The basic features of the policy that a person desires to choose should have guaranteed renewability, no more than a six-month exclusion for preexisting conditions, no limitations to single diseases such as cancer, payment for services in full, rather than a fixed amount. Many benefit policies pay limited benefits and would not cover the Medicare deductibles or copayments. They may also provide no additional protection on the outpatient side, which is where patients need it more. Therefore Medigap plans, employee or retiree health plans, specific illness policies and long-term-care policies should be considered. Of these options, according to Inlander, the patients should keep any employer plan that they have. It may require a small contribution, but these plans were modeled after employee plans in more

User Manual Critique Research Paper Example | Topics and Well Written Essays - 750 words

User Manual Critique - Research Paper Example It measures five inches in width, 4.1 inches in height and 3.1 inches in breadth. It has an approximate weight of five hundred and sixty grams making it very light for portability purposes. The writer of the manual has organized the manual in a very user friendly way tackling each component of the camera at a time. The writer introduces the user of the manual with a basic overview of the components of the camera. This includes the simple to understand peripherals and components of the camera like the camera body, view finder, monitor, command dial, power switch and the mode dial (Thomas 2009). In introducing the user to such components the user can easily understand the detailed description of the other finer components. After the introduction of the user to the hardware components of the camera, the manual unfolds to the software components. This is in relation to the use of the camera and the various user interfaces integrated into the camera to enhance functionality. The user is introduced to use of the various camera menus. After this, the user is slowly introduced to the real use of the camera like in the first instance the user should charge the battery and then insert it back to the camera. The writer explains step by step on the initial set up procedure to make sure that the camera works as intended. However, this should have been discussed before the explanation on the camera menus for easy understanding. If the menus had been discussed after the initial set up of the camera, the camera can find it easier to follow. The manual also explains on the working of the camera. It explains step by step on the procedure to follow when taking pictures of varied nature. It goes ahead to explaining how the user should handle the camera, start, set the stings and select the background. However in demonstrating this, there should be clear images to show how and where to press or change the

Section 3.04 Essay Example | Topics and Well Written Essays - 250 words

Section 3.04 - Essay Example i) to resist apprehension which the actor knows is being made by a peace officer, despite the arrest being illegal; orii) to resist force applied by the possessor or occupier of property or by someone else on his/her behalf, where the person applying the â€Å"victim† is aware that the person applying the force is doing so under a claim of right to guard the property, except that this limitation shall not hold in specific circumstances recognized by the law .      (b) The use of deadly force is illegal in this Section unless the actor is convinced that such force is justifiable to guard himself against death, serious bodily harm, kidnapping or sexual intercourse compelled by force or threat;   nor is it legal in conditions specific conditions recognized by the law (Ritchie, 2009).      (c) Except as mandated by paragraphs (a) and (b) of this Subsection, a person employing protective force may gauge the need thereof under the conditions as he believes them to be when the force is employed, without retreating, surrendering possession, performing any other act which he is not authorized to do or avoiding from any lawful action.  Subdivision 3: Use of Confinement as Protective ForceThe justifications provided by this Section applies to the application of confinement as protective force only in a scenario where the actor exhausts all logical measures to end the confinement as soon as he/she is aware that he/she can, unless the confined person has been apprehended on a charge of crime.

Growth opportunities in detergent market

Growth opportunities in detergent market The case deals with Unilevers Home Care Cleaning range and is evaluating the growth opportunities in the marketing of detergents to around 48 million low income consumers living in the Northeast region of Brazil. Clearly, the aim of Unilever, like all profit making organizations, is to have a bigger piece of the pie. Its first step forward is to assess whether or not, its target market is lucrative enough. To do so we first understand the buying behaviour of the target users, analyse the current market scenario and Unilevers internal environment. The importance of knowing how people will behave is tantamount to knowing the secret of organisational success. The simplest description of consumer behaviour is the purchase and/or consumption decision of an individual and/or household who buy goods and services for personal consumption. In the case we analyse the behaviour of group of individuals in the Northeast of Brazil and the use of detergent and soap in order to evaluate whats not working for Unilevers growth in that market segment and decide the best positioning strategy to encourage increased consumption. Because we know comparatively little about human behaviour, we as marketers, tend to make some assumptions to know how consumers will react to what we do. The first one being, consumers go through a rational decision process when they buy. We assume the process to start with ignorance of the consumer and moving through awareness, information search, short listing alternatives and so on until the ultimate goal purchase is reached.. A distinction is further made between two types of products purchasing: high involvement and low involvement. Washing detergents are low involvement products where consumers may not go through the entire decision making process and either pick a brand out of compulsion, out of a desire to seek variety or because of their past preferences and experiences, or they may pick a brand due to some constraints such as income and amount allocation to household spending. Consumers put preferences and budgetary constraints together to determine their choices. The No rtheast Brazilian households are low income groups and thus the price of the laundry soap, bleaching liquid and detergent powder is a primary criterion for evaluation of the brand of laundry products. The women in this region of Brazil tend to pick a particular brand based what others in their social group are using (as they often do their washing in a public laundry or by the river with a group of friends) and their own past experience and satisfaction. The second assumption is that consumers are brand loyal either loyal to your own brand or loyal to your rivals brand. A wall street journal (19th October 1989) published that 48% consumers remain loyal to the laundry detergent they are already using. To penetrate and gain additional market share, Unilever will have to offer some extra inducements to get the NE consumers hooked and divert their loyalty towards its brands. The stimulus response model (Exhibit 1), the starting point for understanding consumer behaviour, has been used to understand the Brazilian household behaviour towards washing detergent powders and soaps. The stimuli enter the consumers consciousness and the buyers characteristics and decision processes lead to certain purchase decisions. Our task, as marketers, would be to understand what happens in the consciousness of the north-eastern Brazilians between the arrival of stimuli and the purchase decision. Exhibit 1: Stimulus Response Model Source: Marketing Management, Kotler, 2003, p.184. The women in this region of Brazil tend to pick a particular brand based on the performance of the product on the six attributes cleanliness, whitening, productivity; fragrance and softness; ability to remove stains; ability to dissolve in water; packaging of the product; and the ability to keep colours from running out. Cultural factors Culture, subculture and social class are the fundamental determinants of a persons basic values, perceptions, wants and behaviour. Majority (39.8 million) of the north eastern population of Brazil ranges from grade D to E- of social class. Brazilians are concerned about their position in a social class, because no class interacts with another social class unless it is in a professional way. Since the past many years, the vast income social stature difference has been impressed in the society.  Still, the north easterners take great pride in how they look and present themselves in the society, despite their poverty and inability to purchase a variety of clothes. It is perceived to be the duty of the lady of the house to maintain cleanliness of clothes of her family, as it is seen as an indication of the dedication of the mother to her family. It is the reason why the north eastern women spend a long and laborious time at doing the laundry. They first scrub the clothes with a soap bar, then bleach those clothes to remove tough stains, and finally wash the clothes with detergent powder to add a pleasant fragrance. This is opposed to women in the south eastern region who just simply mix detergent powder and softener in a washing machine. Social factors Consumers behaviour is also influenced by social factors such as the consumers relation to small groups, family, and social roles. Women from the northeast of Brazil do their laundry at a public laundry or at a nearby river or pond along with their friends. It is the most pleasurable activity as they get to meet and chat in their social network. It is here that these women discuss matters of personal and home cleanliness such as which laundry detergents they use, how their experience has been, and likely word of mouth promotions take place. Personal factors The characteristics of the individual consumer such as his age, economic situation, occupation and lifestyle play an influential role as well in assessing consumer behaviour. Of the 48 million, 25.4 million people of the north eastern region of Brazil have an annual income of less than $1700. In Recife, for example, only 28% households own a washing machine. Thus, having a push strategy for a detergent powder isnt going to be fruitful. Even though the per capita income for the whole Brazil was $4,420, it wasnt quite reflective of the north-eastern region, where the per capita income was $2,250 only. This translates to the fact that even though a product may have the right and required attributes, if not appropriately priced, people of this region would not pick it up from the shelf since they are constrained by their incomes. Also, since the people from the low income group own less clothes, their washing needs are frequent, and hence, a product that would be a success would be one t hat is affordably cheap, available in bigger quantities (for example, saver price or additional 20% pack) and removes dirt well keeping the colour from running. Psychological factors An individuals buying choices are manipulated by four major psychological factors motivation, perception, learning and beliefs and attitudes. The low income consumers of the Northeast have developed six key attributes (Exhibit 2) which would determine their attitude towards the brand of detergent they chose to use for their laundry. For them, the ability of the detergent to clean and whiten the clothes with a small quantity of the product is the most important attribute. The NE women often associate a strong pleasant fragrance with softening power and gentleness to fabric and hands. The ability to remove stains without the use of a soap bar and bleach, and the ability of the detergent to dissolve in water without any residue on the fabric, are equally important attributes. Packaging and the running down of colour are the least important features. Ladies perceive doing their laundry as a leisure activity where they meet and natter with their friends. They discuss and learn from each others experiences of personal and household cleaning habits and products. Main brands / players Competition is important in influencing how successful an organization can be. Merely producing a good product which matches consumer requirements and provides satisfaction should not be the goal. A firm must competitively position itself in the minds of its customers so that its products stand out. Unilever was the first to introduce laundry detergents in Brazil with Omo, followed by Minerva, Campeiro, Skip, Rinso, Drive, Puro and Unox to name a few. Competitive challenges came from Procter Gamble, ASA, and other small Brazilian companies. Market leading brands from PG included Ace, Bold Pop. ASA contested with its Bem-te-vi laundry soap and Invicto detergent powder. Even though PG entered the Brazilian market 59 years after Unilever, it entered the market quiet swiftly by strategically acquiring an existing Brazilian company, Bombril and its three brands Quanto, Odd Fasses Pop. With in-depth RD and investment for manufacturing improvements, PG rebranded Quanto to Ace, and Odd Fases to Bold, which are now key competitors with Minerva and Campeiro. In terms of market share, for the laundry detergent powder segment, Omo is the market leader with a 52% share, Minerva Campeiro collectively account for 23% share, while Ace, Invicto other PG brands take a 22% share jointly and other Brazilian brands take a 3% share. Unilevers 75% market share compared with competitors 25% share in the laundry detergent segment indicates a strong penetrative strategy that gives Unilever the competitive edge. Market share in the laundry soap segment is not so pleasing. Little console is that PG did not manufacture laundry soap. But local Brazilian companies posed enough competition. Even though Minerva had a 19% market share in this segment, smaller Brazilian companies, enjoyed the rest of the 81%. In terms of pricing promotion strategies, Unilevers premium brand Omo was the highest priced (whole sale price) at $3/kg. None of the competitors came in this price range. Because of its strong power to remove stains with low quantity, it became a market pioneer. It used a very simple yet direct advertising message which said removes stains on pockets, cuffs collar, clearly attracting consumers for whom cleanliness was of highest importance. It was meant to target the high income group. Minerva (Unilever), Ace (PG) and Bold (PG) fell in the same price category and probably targeted the upper middle income group; while Campeiro (Unilever), Pop (PG) and Invicto (ASA) targeted the lower middle income group. Minerva attracted consumers for whom the fragrance and softness were of key importance with its advertising campaigns. Pop used a Bundle promotion and Contest Strategy it ran a contest offering 200 washing machines and gave away 2 copies of the Viva! Magazine with its purchase. Table 1 below gives details on the Pricing strategies followed by the main brands in the laundry detergent segment. SWOT Analysis An analysis of Unilevers internal environment (strength weaknesses) and its external environment (opportunities threats) is depicted in Exhibit 3. Exhibit 2 : SWOT Analysis Strategy Suggestion With the above mentioned scenario, Unilever faces the following choices to cater to the low income group of the North eastern region of Brazil : Extending Omo Rebranding Campeiro Launching a new product Customising a product from its international portfolio Brand extensions are only profitable if the existing brands equity is strong and positive and it is likely to transfer its benefits to the new extension. Brand extensions face a serious challenge if not recognised and met with positive action will probably lead to death of existing brands. Before considering extension of Omo, Unilever should be aware of the fact that consumers get puzzled by the variety of identical products and may end up buying a rival brand. Omo already has its niche market with its Price-Quality inference strategy. It enjoys a 52% market share in the detergent powder product line. Even though the low income group of the NE likes Omo, but to target that segment, Unilever would have to reduce the price drastically and lower its profit margins. This would cannibalise its high margin sales with low margin sales in the short term and in the long term Omo would lose its price premium and would create confusion in the minds of people. Radically changing Campeiro and rebranding it does seem like a good option Exhibit 4 details the strategy. But, the perception of its brand value is not strong or positive with consumers of detergent powder. It only has a 6% market share. One of the lucrative options is to launch a new brand. Exhibit 5 evaluates the strategies of introducing a new product altogether. Unilever can introduce a new product to replace /or supplement Minerva Campeiro in its existing markets, and to serve new market the NE region of Brazil. The issues with rebranding Campeiro, repositioning Minerva would also be resolved. But before deciding to establish a new product, Unilever has to layout the profile of the target market, understand the problems they face and group them into segments, evaluate competition, identify core competencies, identify areas where competitor is vulnerable and define a new value proposition for the new target market. Introducing a new brand would be to Unilevers advantage, as its entering a target market which it has not catered earlier in Brazil. Another worthwhile option is to introduce a customised version of an existing and successful brand from Unilevers international portfolio of detergent powder. But the brand would have to be carefully selected one that caters to a similar demographics and similar income group; one that has high success rate with the right marketing mix. For example, Active Wheel Unilevers brand in India targets the low income group, stresses that with this product people will need to put less efforts to do their laundry, promotes the whitening attribute, is the biggest laundry brand with sales revenue of  £21million 2007. The advantages of considering this option are various. The same ingredients and basic formula can be used. Similar pricing strategy. Customisation required only in language on the cardboard boxes. Meaning and content of advertisements can be the same, only changes required would be to fit the ad to local environment. Probability of success is higher, although it is not guarante ed that a brand that works in one region will work in the other too. Even if the rumours of reducing brand portfolio are true, this option would still be lucrative as no new brand is being introduced; alternatively, Unilever could completely drop Campeiro and reposition Minerva, along with introduction of a brand from its international portfolio. The growing size of typical supermarket retailers such as Wal-Mart, Carrefour and Grupo Pà £o de Aà §Ãƒ ºcar in Brazil has produced extra shelf space that has allowed and encouraged such proliferation. The US magazine Business Week publishes an annual survey of the Best New Products. From the 38 noted for the years 1989, 1990 and 1991, there were only 13 brand extensions and 3 genuine product innovations that were titled under the best new products over the 3 years. Ehrenberg (Repeat Buying, 1988) found that most buyers buy several brands over a period of time. They buy some brands more often than others and some not at all, but they mainly buy a large range of acceptable brands. The frequency with which they buy each brand varies from consumer to consumer but, on an average, it matches the brands overall market share. Unilevers forward strategy should not appear to make a distinct product without a real difference and that merely tries to differentiate the brand from competitors.

The Themes of Euripides Medea :: Euripides Medea Essays

The Themes of Medea    Medea, a play by the Greek playwright Euripides, explores the Greek-barbarian dichotomy through the character of Medea, a princess from the "barbarian", or non-Greek, land of Colchis.   Throughout the play, it becomes evident to the reader that Medea is no ordinary woman by Greek standards.   Central to the whole plot is Medea's barbarian origins and how they are related to her actions.   In this paper, I am attempting to answer questions such as how Medea behaves like a female, how she acts heroically from a male point of view, why she killed her children, if she could have achieved her goal without killing them, if the murder was motivated by her barbarian origins, and how she deals with the pain of killing her children.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As an introduction to the play, the status of women in Greek society should be briefly discussed.   In general, women had very few rights.   In the eyes of men, the main purposes of women in Greek society were to do housework such as cooking and cleaning, and bear children.   They could not vote, own property, or choose a husband, and had to be represented by men in all legal proceedings.   In some ways, these Greek women were almost like slaves.   There is a definite relationship between this subordination of women and what transpires in the play.   Jason decides that he wants to divorce Medea and marry the princess of Corinth, casting Medea aside as if they had never been married.   This sort of activity was acceptable by Greek standards, and shows the subordinate status of the woman, who had no say in any matter like this.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Even though some of Medea's actions were not typical of the average Greek woman, she still had attitudes and emotions common among women. For instance, Medea speaks out against women's status in society, proclaiming that they have no choice of whom to marry, and that a man can rid themselves of a woman to get another whenever he wants, but a woman always has to "keep [her] eyes on one alone." (231-247)   Though it is improbable that women went around openly saying things of this nature, it is likely that this attitude was shared by most or all Greek women.   Later in the play, Medea debates with herself over whether or not to kill her children: "Poor heart, let them go, have pity upon the